Become the Candidate Black Voters Truly Want to Support in 2026
Build Trust. Gain Support. Win Races.
TPPI helps candidates and policymakers build authentic, sustained relationships with Black voters through presence, consistency, and trust.
No theatrics. No pandering.
TPPI does not endorse; we equip leaders with culturally grounded insights needed
to engage and to energize African American voters."
De j. Lozada, TPPI Founder & Principal
How the TPPI Can Grow
Your Base of Support
Candidates rarely lose because they lacked passion or policy ideas. They lose because something subtle went wrong early and went unnoticed until it was too late to fix. Messages that felt safe created distance. Engagement that felt sufficient failed to build trust. The Texas Progressive Policy Institute for African American Engagement exists to protect campaigns from those quiet failures. TPPI helps candidates feel confident that how they are communicating will not undermine them later, that their outreach will not be misread, and that their intentions will land as intended. This work gives campaigns peace of mind, clarity, and a sense of control in moments where uncertainty usually takes over. When elections are close, knowing you did not leave trust to chance matters.
This video explains one of the innovative tools we use to show them how. See how early engagement and disciplined strategy builds trust before election day.
Membership gives you the systems, guidance, and strategic edge to turn trust into turnout, not just good intentions.
MONTHLY LOW-COST MEMBERSHIP RATE
TPPI membership gives you the systems and insights that prevent disengagement and lost margins.
Founding Member Rate: Founding members enroll at a preferred rate with a twelve-month commitment. Membership includes ongoing guidance, training, and insight designed to strengthen communication with Black voters, elevate leadership credibility, and support success in competitive races.
Founding Member Rate:
$250 per month unlocks strategic guidance and tools most campaigns pay thousands for before, during, and after Election Day.
BECOME A MEMBER
TPPI Proud Member Seal
This seal also signals a candidate’s commitment to inclusive and effective governance by showing voters that a campaign has invested in engaging Black communities with consistency, respect, and integrity.
Members are encouraged to display the seal across campaign materials to build trust and strengthen voter engagement.
A visible commitment to inclusive
governance and earned voter trust.
Tools and guidance designed to measurably increase trust, prevent avoidable pitfalls, and improve turnout where it matters most.
Membership Includes
- Messaging Guide That Keeps You Out of Trouble
- Clear guidance that strengthens narrative and avoids preventable missteps.
- Cultural Awareness That Builds Credibility
- Insight that helps campaigns engage respectfully and be taken seriously.
- Playbooks That Turn Presence Into Trust
- Practical step-by-step strategies for consistent, credible engagement that moves votes.
- Data That Guides Winning Outreach
- Actionable insights that focus effort where votes are decided.
- Roundtables That Strengthen Community Ties
- Structured conversations that deepen relationships and accountability.
- Impact Tools That Track Engagement Signals
- Simple tools to measure trust, consistency, and outreach effectiveness.
Member Benefit Highlights
Each benefit is designed to strengthen trust, prevent avoidable mistakes, and support sustained engagement across the full campaign cycle.
How It Works
Practical tools any candidate can use on Day 1 to positively impact their ability to connect with a critical part of their voting base.
Think of It as Campaign Insurance
Campaigns buy data, ads, and consultants.
TPPI membership mitigates specific risks that those don’t (trust erosion, missteps) with continuous insight.
Protection against disengagement, missteps, and lost margins.
TPPI membership provides the systems and insights campaigns need to build trust early, avoid preventable mistakes, and maintain support when it matters most.
Membership gives you early trust buiding, accountable guidance, and a data-anchored strategy to strengthen engagement where it matters mosts--before your opponents do.
TPPI replaces last-minute outreach, guesswork, and costly missteps with systems that build trust early.
embrace. Engage. Succeed.
Successful campaigns understand that winning coalitions are built, not assumed.
The 80/60/40 Engagement Strategy demonstrates how sustained investment across core, persuadable, and emerging voter groups creates durable majorities. When campaigns earn strong support from Black voters, maintain competitiveness with white voters, and engage everyone else consistently, margins shift decisively.
This framework is not historical nostalgia. It is a practical model that applies to modern Texas elections and other competitive states.A data-informed turnout model that explains how strategic coalition building creates durable majorities in competitive elections.
African American Voters
80%+
White Voters
40%
Everyone Else
60%+
= Winning Formula for Success!
Read our Policy Brief for a deeper analysis of how the 80/60/40 Strategy works and why it matters now.
TPPI helps campaigns apply this framework through consistent engagement, messaging discipline, and early investment in trust.
“If you want this insight applied to your race, join TPPI.
READY TO LEAD WITH CONFIDENCE?
Strong campaigns are built on clarity, consistency, and trust, not assumptions. You have seen how disciplined engagement with Black voters strengthens coalitions, sharpens messaging, and improves outcomes in close races. Membership provides the structure, guidance, and accountability campaigns need to execute this work well and sustain it over time. If your goal is to run a serious campaign that earns trust, avoids costly missteps, and competes where margins decide elections, joining is not optional. It is strategic.